This short, clear book introduces you to the True Fan income model. If you could get True Fans to support you by downloading $ worth of what you. This revisited essay appears in Tim Ferriss' new book, Tools of Titans. I believe the 1, True Fans concept will be useful to anyone making. It was called True Fans and it was written by Kevin Kelly in He's also the author of 15 books, including What Technology Wants and his.
|Language:||English, Japanese, German|
|ePub File Size:||22.66 MB|
|PDF File Size:||8.33 MB|
|Distribution:||Free* [*Registration needed]|
true fans book. Read 10 reviews from the world's largest community for readers. bartlocawinlo.ml The marketing books I read during my 3-year International Business study weren' t very practical. Instead, I got the most valuable information on. The marketing concept of true fans is still completely valid today when Or you could make it the most awesome book ever written since paper was.
News stories and updates. Links to authority content and valuable, informative resources. Readers loved it. This was while I was a resident in cardiac surgery. My average work week was around hours. There were phases where I only came home once in five days! And naturally, my e-publication was delayed now and then.
Not the rare one or two, but literally dozens of them. A true fan loves everything you do. downloads just about everything you sell — because you sell it. Wants to be associated with you, stay in touch with you, hear from you — about everything you do. Most of the tid-bits on those sites are totally disinteresting to most of the viewers — but to the raving fans of the celebs in the news, they are like honey to bees.
I hardly ever visit TMZ. Not because I suddenly found TMZ.
Not all of us are as popular or famous as Michael Jackson. Many of us never will be. One lesson Life has taught me is that everyone matters, no matter who they are and what they do. If only enough people heard about the things you do, the kind of person you are, the dreams you dream and the hopes that keep you plugging away towards your goal, believe me… you WILL have raving fans of your own!
Our deepest fear is that we are powerful beyond measure. It is our light not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous?
Actually, who are you not to be? The word is confusing and mis-interpreted by many to be something far beyond what it really means. You, me and everyone else reading this blog can be remarkable — because we all can do things worth talking about. In fact, we already do it every day! Advertising is the attempt of a business or an individual to try and stand out from the crowd, get noticed, and move the target audience to talk about them.
How To Get Your First 1,000 True Fans
You can stick out like a sore thumb — or stand out like a beacon. Both mean being remarkable, but the context is different. One is being viewed in a negative light, as a nuisance, a joke, an embarrassment.
The other is being looked up to as a symbol of hope, leadership and inspiration. You choose whichever approach fits you — but it seems the second is far better to strive for, right?
The possibilities are just limitless. You could make it just another book. Or you could make it the most awesome book ever written since paper was invented. Read all about it here. There are thousands of heart surgeons. There are millions of writers and authors.
Today, there are billions of web pages. That alone may or may not qualify as remarkable.
1000 True Fans: Why Direct-to-Fan Messaging Works
I simply followed my heart. It was what I wanted to do with the incredible advantages I had been given. But it turned out becoming remarkable. I was mentioned on several high-circulation newsletters and blogs with readership in the millions. You might expect that my fundraising efforts rely upon the support and contribution of hundreds of thousands of sponsors. The spin-off effects of all this activity by fans is hard to measure or quantify.
True Fans, raving and excited fans, can power ANY enterprise to heights and accomplishment far beyond the capacity and capability of the folks who initiate it.
I owe a deep debt of gratitude and appreciation to my fans — and they know it.
True fans never will. Take what you like of these suggestions. Read as much as you can to learn about the concept. Be that person, and your true fans will automatically appear.
And chances are good that there will be far more than just 1, of them! Yaro is a serial entrepreneur, blogger, podcaster and digital nomad. I agree, having a business plan is important. Nice point. And the business plan must be flexible enough to change with trends, and keep evolving as your business grows. The short term is typically 1 year, while the long term is more of a 5 year outlook. You will also need to revisit your long term busines plan and adjust it accordingly, based on the changes in your goals, the economy, your business model and other parameters.
Because we cannot predict the future, the long term plan should be fluid enough to change with the times. Not having a plan is a recipe for disaster.
But having a well constructed business plan is like building a roadmap to success. Sally — you were faster than me; I was thinking along the same line, long-term and short-term planning with some part goals because internet marketing, social media etc.
You must have a plan and be alert for quick changes in their plans. In my case using Facebook Fan Page, my loyal fans usually they are the people who find my page useful wherein I can provide quality content for them. Chet Holmes recently tweeted this: These days, this is not an option, it is a mandate. A challenge — but a worthy one to strive for, surely. Great stuff Dr Mani, and thank you for the links at the end too.
Did I? I love writing, and typically do one of my columns for your blog in under an hour. There are times I wish it were different, because the hardest part of this is going against the grain and daring to be different. I blogged about it here:. I agree that its absolutely difficult to be working on a stressful job as well as working on websites — I have tried it before and failed! So, Kudos to you on that point.
If you develop a unique style and write from your heart, people will automatically find you and become your fan. Thanks, Raj. The bigger the group, the more diverse their unique interests will be, making it an ever more interesting challenge to overcome!
1,000 True Fans and the Snowball Effect
Thank you for this amazing article. I admire the way you can accomplish everything. I started my blog a month ago and you provided valuable tips for acquiring Fs fans, followers and friends. Mani, nice to hear about those golden times of e-mail marketing.
Those times we had a good ROI on email marketing. People use to respond to emails very often than they do it today. I started by using an excel sheet where I use to follow my list of people. I use to write notes about them.
This was the period when there was any good email marketing software. Later switched on to software packages. Dr Mani I just discovered you here the other day and I must echo what Yaro says about how prolific you are without sacrificing quality! It makes me want to strive to do more as well Thanks Mark.
Mani having a highly organized approach and attitude is as you say: In terms of a business specifically.
1000 true fans
Well, yes. You also benefit from the direct feedback and love. The technologies of connection and small-time manufacturing make this circle possible.
Blogs and RSS feeds trickle out news, and upcoming appearances or new works.
Web sites host galleries of your past work, archives of biographical information, and catalogs of paraphernalia. Diskmakers, Blurb, rapid prototyping shops, Myspace, Facebook, and the entire digital domain all conspire to make duplication and dissemination in small quantities fast, cheap and easy. A mere one thousand is sufficient. This small circle of diehard fans, which can provide you with a living, is surrounded by concentric circles of Lesser Fans.
These folks will not download everything you do, and may not seek out direct contact, but they will download much of what you produce. The processes you develop to feed your True Fans will also nurture Lesser Fans. As you acquire new True Fans, you can also add many more Lesser Fans. If you keep going, you may indeed end up with millions of fans and reach a hit. There is a place in the middle, that is not very far away from the tail, where you can at least make a living.
That mid-way haven is called 1, True Fans. It is an alternate destination for an artist to aim for. Young artists starting out in this digitally mediated world have another path other than stardom, a path made possible by the very technology that creates the long tail. Instead of trying to reach the narrow and unlikely peaks of platinum hits, bestseller blockbusters, and celebrity status, they can aim for direct connection with 1, True Fans. You make a living instead of a fortune.
You are surrounded not by fad and fashionable infatuation, but by True Fans. And you are much more likely to actually arrive there. A few caveats. This formula — one thousand direct True Fans — is crafted for one person, the solo artist. What happens in a duet, or quartet, or movie crew? This linear growth is in contrast to the exponential growth by which many things in the digital domain inflate. I would not be surprised to find that the value of your True Fans network follows the standard network effects rule, and increases as the square of the number of Fans.
As your True Fans connect with each other, they will more readily increase their average spending on your works. So while increasing the numbers of artists involved in creation increases the number of True Fans needed, the increase does not explode, but rises gently and in proportion. A more important caution: Not every artist is cut out, or willing, to be a nurturer of fans.
For these creatives, they need a mediator, a manager, a handler, an agent, a galleryist — someone to manage their fans. Nonetheless, they can still aim for the same middle destination of 1, True Fans.
They are just working in a duet. Third distinction. Direct fans are best. The number of True Fans needed to make a living indirectly inflates fast, but not infinitely. Take blogging as an example. Because fan support for a blogger routes through advertising clicks except in the occasional tip-jar , more fans are needed for a blogger to make a living.
But while this moves the destination towards the left on the long tail curve, it is still far short of blockbuster territory. Same is true in book publishing. When you have corporations involved in taking the majority of the revenue for your work, then it takes many times more True Fans to support you.
Lastly, the actual number may vary depending on the media. Maybe it is True Fans for a painter and 5, True Fans for a videomaker. The numbers must surely vary around the world. But in fact the actual number is not critical, because it cannot be determined except by attempting it.
Once you are in that mode, the actual number will become evident. That will be the True Fan number that works for you. My formula may be off by an order of magnitude, but even so, its far less than a million. By his count, a microcelebrity was someone famous to 1, people. So those fifteen hundred would rave about you.
How to Make a Sustainable Living as an Entrepreneur With Just 1,000 “True” Fans
They called it the Street Performer Protocol. Using the logic of a street performer, the author goes directly to the readers before the book is published; perhaps even before the book is written. When it does, he publishes the next book. In author Lawrence Watt-Evans used this model to publish his newest novel. The entire book was published online for his True Fans, and then later in paper for all his fans.He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in March 12, at am I just want to comment on the idea that artists compete for truefans.
Right now I would be happy with just In a good way. The number of True Fans needed to make a living indirectly inflates fast, but not infinitely. Jill Sobule , a musician who has nurtured a sizable following over many years of touring and recording, is doing well relying on her True Fans. If you focus on your passion you will easily do A LOT and your fans will increase much more easily. Mainly by serving his existing customers and converting them into repeat customers.
Thanks for telling us about the problem. Beach balls are bright, seen everywhere and require a tremendous amount of air to keep them afloat.